Case Study Details
Client: Fred Meyer Stores
Locations: Oregon, Washington, Idaho, Alaska
Internal organization: Three buyers were vying for real estate on the shelf.
Fred Meyer’s sections were not failing: To the contrary, their trial-size sales were good. Our challenge was to convince Fred Meyer that they could do so much better!
Cost was a major hurdle: Was buying from Cashco worth the higher cost? Could Cashco really deliver what they promised?
OUR GOAL: Leverage Our Sales Expertise to Maximize Sales