Fred Meyer

Cashco Improvement Year over YearFred-Meyer store exteriorFred-Meyer store interior

Case Study Details

Client: Fred Meyer Stores

Locations: Oregon, Washington, Idaho, Alaska

The Challenge:

  • Internal organization: Three buyers were vying for real estate on the shelf.

  • Fred Meyer’s sections were not failing: To the contrary, their trial-size sales were good. Our challenge was to convince Fred Meyer that they could do so much better!

  • Cost was a major hurdle: Was buying from Cashco worth the higher cost? Could Cashco really deliver what they promised?

OUR GOAL: Leverage Our Sales Expertise to Maximize Sales

"On behalf of Fred Meyer Stores I want to thank you, and all from Cashco for a fantastic year. From the inception of the program in Period 3, sales were up 30%, a fantastic accomplishment. We want to acknowledge to you that Cashco was one of our finalist’s in our vendor of the year award for Health and Beauty Care. Thanks for all you do!"


Greg Johnson, Vice President/Merchandiser, Fred Meyer Stores

"Looks like sales are building as we got new stores on board through the period. Things are still looking very positive with the new trial size program. It’s really tough to compare these numbers with other categories, but I can tell you that trial is growing at a much greater rate than most of the rest of HBC."


Brian Villiott - Category Manager, Fred Meyer Stores